JONEX Global is a strategy consulting firm specialising in cross-border business expansion within manufacturing. We combine market intelligence and strategy with the in-market business development required to turn recommendations into commercial opportunities.
Advising Japanese and Western industrial companies
London + Tokyo
Teams operating across priority international markets
4 regions
Japan · UK & Europe · India · United States
Strategy → execution
Research, commercial strategy and in-market business development
How we are different
Strategy that carries through to execution
Traditional strategy engagements often conclude once the market has been assessed, the opportunity validated and the route to market defined. For complex B2B products, that is often where execution becomes most difficult. JONEX Global can continue into market through our Client Growth Programme, preserving continuity between the strategy, the relationships and the commercial activity that follows.
An industry-specific commercial team in market, without building new infrastructure or carrying the hiring risk.
Where we help
Built around the decisions our clients face
Every expansion starts from a different position. We combine market intelligence, strategy and in-market execution according to the commercial decision the client needs to make. These are three of the situations we are most often asked to solve.
Understand the reachable opportunity, competitive landscape, pricing, regulatory requirements and available routes to market. We then translate the strategy into priority accounts, partners and in-market activity.
Prioritise the applications where demand, technical fit and commercial potential are strongest. Define the target customers, competitive position and pricing logic required to take the product to market.
Assess whether direct sales, distribution or a blended model provides the strongest route to growth. We evaluate existing partners, identify alternatives and build direct customer relationships alongside the channel.
From Market Strategy to 37 OEM Engagements and Two European Distribution Partnerships
37
OEMs engaged
2
Design-in distribution partnerships
5
Active OEM opportunities via distribution
Ongoing since 2022. Two design-in distribution partnerships secured, with Tier-1 accounts across energy, aerospace and advanced technology progressing through product discussions, sampling, technical evaluation, prototyping and commercial development.
Prioritising the North American Opportunity for Two Advanced Chemical Technologies
14 → 5
Applications screened and prioritised
10
Expert interviews across North America
3 phases
Route-to-market implementation plan
Priority applications ranked on market size, technical fit and adoption likelihood, supported by a ranked prospect universe, vetted distributor shortlist and phased route-to-market plan. Implementation is now underway through the Client Growth Programme.
Whether you are entering a new market, strengthening an existing one, launching a product or developing a new business area, tell us what you are working towards. We will arrange an exploratory conversation to understand the situation in more detail and discuss how JONEX Global could support your objectives.
